# Highly Recommended《New Book Condition + Hardcover Edition + Uncovering The Paradox of Blockbuster Principles and Strategies 》Anita Elberse - Blockbusters : Hit-Making, Risk-Taking, and the Big Business of Entertainment
This New York Times and international bestseller in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM158.03 (Hardcover). Now here Only at RM33. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most celebrated professors？ What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School’s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse’s unprecedented access to some of the world’s most successful entertainment brands, Blockbusters is destined to become required listening for anyone seeking to understand how the entertainment industry really works—and how to navigate today’s high-stakes business world at large. Blockbusters is a highly informative and entertaining read for those interested in business and marketing in general and the entertainment industy more specifically. It began with the green-lighting of feature films then went on to discuss television shows and networks, the music industry, and other celebrities for their marketability and profitability. Other key components include the importance of branding and the ever-changing technology that allows more widespread distribution channels. Throughout the book, there are dozens of exemplifications (including Tom Cruise, the MLB, Lady Gaga, etc.) and dozens of charts, graphs, and tables to further illustrate the point. Seeing as how I come to this book lacking a business/marketing degree, I still found the information presented easy enough to understand, the author commentary entertaining (often times humorous). While it may at times seem daunting that a Harvard Business School professor is writing this book, it adds to the credibility of the work and the notes section provide many more sources to view when interested in a particular story/factoid presented. It is an enjoyable read. I particularly liked the author's thoughts on Chris Anderson's The Long Tail. As someone who is written five previous books, I also enjoyed reading about how the Blockbuster strategy applies to the world of publishing. Self-publishing might have made it easy for people to create their own books, but getting to the next level is virtually impossible. The case studies are particularly strong, and I also enjoyed the analysis around a bevy of different industries. Finally, it was instructive to read about some of the more innovative deals in music, movies, and film. I highly recommend this book. “Good books merit a second reading--Blockbusters merits at least three. First, read it for fun. Anita Elberse describes the history of how blockbuster products and star entertainers were built. If you've ever read arguments about whether leaders are made or born, you'll love this. Then read it again for Elberse's model, which explains the process by which hits and stars are made. This will make you feel like Columbus discovering a world that has long existed but few have seen. Then read it a third time, using her model to understand how other stars – leaders in politics, business and academia, for starters – often can be built in the same way. There is hope – because the world truly is entertaining. Blockbusters is a delightful, thought-provoking book.” ―Clayton Christensen, author of The Innovator's Dilemma About the Author Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the School’s history. Her work has been featured in The New York Times, The Wall Street Journal, Variety, and Fortune. She lives in Boston, Massachusetts.
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