# Highly Recommended 《Bran-New + Come with New Chapter On Buying In Today's Economy》Martin Lindstrom - BUY.OLOGY : Truth and Lies About Why We Buy
This insightful New York Times bestseller in paperback edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM84.02. Now here Only at RM28. ➽ How much do we know about why we buy? ➽ What truly influences our decisions in today's message-cluttered world? ➽ An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more. In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: ● Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? ● Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? ● Can "Cool" brands, like iPods, trigger our mating instincts? ● Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product？ ● Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds. Through extensive and expensive research, Lindstrom provides an adequate primer on what neuroscience studies can tell society—particularly marketers—about how selling (and more important, buying) works. Whether considering the roles of sex, religion, product placement or contradictions in consumer habits between what they say and what they do, Lindstrom explores how brain-scan studies reveal an avalanche of information about what works and what doesn't. Though the information is intriguing, Lindstrom's disregard for the potential abuses of such information (such as marketers purposely manipulating people to buy products that are harmful, of which there is a proven track record) makes his enthusiasm suspect. Don Leslie provides a good voice for nonfiction material, using a congenial tone with good emphasis to keep the listeners engaged. His gentle but deep voice creates the impression of an older person imparting knowledge upon the youth, which may also lend some authority to the text. Buyology offers a different approach in discovering the "truth and lies about why we buy". Unlike the usual written research and survey, Lindstrom focused on neuromarketing study, whereas he utilized MRI technology to perform brain scans on his subjects to understand their brain activities. Lindstrom uncovered the brain's reactions to advertisements and other marketing initiatives. He studied the brain's response and how it perceives product placements, subliminal messages, superstitions, religion, and even sex in advertising, and among others. By understanding the primary factors, which affects the brain activities, and eventually consumers buying behavior, advertisers and marketers will be able to fully utilize media and improve their marketing initiatives. I find the book interesting, especially his marketing insights and inputs. Though I can't fully grasp the whole process of neuromarketing, since I am not a neuroscientist, the marketing part is useful for me. I am surprised with the results of his research, and it's good to take into consideration the possible effects of advertising strategies to consumers. This book also helped in understanding my own buying behavior. It helps to understand how other companies tried to manipulate my buying habit, so I won't get into unnecessary purchases in the future. About the Author MARTIN LINDSTROM was voted by Time Magazine as one of the world's most influential people of 2009 for this work on neuromarketing. As one of the world's most respected marketing gurus with a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.
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