# Highly Recommended 《Bran-New + Hardcover Edition + The Secrets Of Successful Selling That Change Your Life》Fredrik Eklund & Bruce Littlefield- THE SELL : The Secrets of Selling Anything to Anyone
This National bestseller in hardcover edition is a bran-new book and still wrapped with new-book plastic wrapper. The original new book is sold at usual price RM120.26 (Hardcover). Now here Only at RM30. The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life—no matter who you are or what you do. In the ten years since moving from Sweden to New York City, with no experience in real estate and no contacts, Fredrik Eklund has transformed himself into the best seller in the most competitive real estate market on the planet. In The Sell, Eklund leverages his years of experience to create the go-to manual for self-promotion and sales. When Fredrik Eklund moved to New York City with nothing but a pair of worn-out sneakers and a dream: TO MAKE IT BIG IN THE CITY THAT NEVER SLEEPS. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York. Eklund is not short on modesty or confidence. He says he is the number one real estate agent in New York, the most competitive real estate market on the planet. At the time of writing, he says he has $1 billion worth of residential property for sale between New York and Scandinavia and that his teams earned $20 million in commission last year. Several times in the last year he has personally sold more than $100 million in property in the course of a month. The book is part-biography and part-motivational with a strong ‘you can do this too’ message. Eklund is certainly a colourful character who seems incapable of entering a room without making a big impression. Most readers will either love him or find him intensely irritating. He makes no apologies about this. Blandness is a sin in his eyes. He is a total extrovert from the way he dresses, to his signature high-kick celebrations. Eklund is a charmer, a craft honed early from days selling Christmas card calendars in Sweden at the age of seven, breaking all records for sales of these items, he tells us. Then it was grannies, who warmed to his outgoing personality and patience to listen – now it is the uber rich, including superstars. Celebrity clients are liberally name checked throughout the book such as Leonardo DiCaprio, Mick Jagger, Jennifer Lopez, Justin Timberlake, Cameron Diaz, P Diddy and Britney Spears. Eklund does spent a lot of time trying to impress us and we learn about his lifestyle in New York where he lives with his husband Derek and their two dogs Fritzy and Mousey. He gives us an hour by hour breakdown of his typical day, including his fitness and dietary regimen. This is presented as part of his blueprint for success and some no doubt will find the specifics interesting. Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don’t consider yourself a salesperson, you’ve been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you’ve got—whether it’s a luxury home, a great idea at work, or your profile on Match you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about. At the core of the book are chapters tied to Eklund’s 10-step program for “selling anything to everyone,” and he shares his secrets on everything from personal authenticity and looking your very best to crafting the perfect sales pitch, negotiating with savvy, and closing deals promptly and efficiently . . . lest they slip away. Blending personal stories, hilarious anecdotes, and the expertise he’s gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don’t have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life’s dealings, you’ll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way. However, he does take a long time to get into the meat of what it takes to be a successful real estate agent or to be a successful negotiator in any aspect of business or life for that matter. Knowing where the floor is in a negotiation, racking up the tension and desire on the part of buyers by keeping them waiting, being prepared to walk away and realising the importance of negotiating face to face are all discussed. Body language reveals a lot and Eklund loves scanning the counterparty’s non-verbal signs during negotiations. Watch for give-away tells, he says. Sometimes someone is trying to be tough and in control, refusing to improve an offer but you can see his jaw clenching or his foot tapping against the chair. If he was truly comfortable in his position and never coming up to the requested price, he would be relaxed or if he really was at the highest he could do, he might start to look sad as he slowly acknowledges that the deal is not going to happen. Strangely, Eklund also gives away one of his secret negotiating tactics. This is one where he enters a room full of positivity, making the other side think that as he is so pleasant, they will be able to control the negotiations. All of a sudden, he turns mood, blurting out, ‘There is no way that this deal will work out’. The aim is to catch the other side off guard, thinking he is unstable. When they respond negatively, he feigns hurt but gradually resuscitates the deal, starting with just a small chink of optimism. Some homespun Eklund philosophy sums up this tactic: you can only see the sunrays coming in through the window because the room is dark. Eklund also expands on his views on the power of social media, believing that it is increasingly the only way to sell if you want to achieve any traction in business. A huge enthusiast for social media, he says resisting it is futile and stupid. The Sell will show you how to improve your game and radically increase the money you’re bringing home. The Sell is a vital resource for anyone who wants to have an impact in his or her personal and professional life, with a razor-sharp focus on selling: selling yourself—or your brand—no matter your background. Being successful in sales requires more than just technique and tenacity: it requires seeing the world as being full of opportunity and yourself as the best facilitator of opportunity for your buyers. THE SELL is a fascinating book, which covers a wide range of issues for people in the sales industry--but actually, for just about anyone who wants to present their ideas better. Fredrik Eklund is a witty writer, and this makes the book a fun, easy read. It's part inspirational, part marketing, part dress for success, and part social networking. He also talks about the importance of having a good business partner to complement your strengths and compensate for your weaknesses. When using social media, the author gives some really practical ideas. For example, "Know what attracts eyeballs. Animals, babies, and nature grab attention, as do sunsets, Sun rises, skyscrapers, ocean waves, and half naked photos." He also provides other very practical ideas on using Instagram, Twitter, or other social media. Authors Fredrik Eklund and Bruce Littlefield have captured the both the technical and personal qualities of an effective salesperson, and they’ve done it in a way that anyone can adapt to their own lives, whether they engage in sales professionally or personally. Eklund and his book will not be to everyone’s taste but you can’t help admire his bravado and acknowledge his success. I would definitely recommend The Sell to anyone looking to improve their sales skills or just become more comfortable with situations involving selling. About the Author Fredrik Eklund leads the #1 real estate team in the nation and is a member of Douglas Elliman’s senior management team in Manhattan. Originally from Stockholm, Sweden, he is active in the Real Estate Board of New York and is involved with several charities. He is one of the stars of Bravo TV's Million Dollar Listing New York and co-hosts Buying and Selling on SiriusXM radio with his brother, Sigge Eklund. Bruce Littlefield is a TV lifestyle contributor and New York Times bestselling author. His books include Airstream Living, Garage Sale America, and Moving In: Tales of an Unlicensed Marriage. He is also the coauthor of many bestsellers, including Zach Wahls’s My Two Moms and Barbara Corcoran’s Shark Tales.
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