# Highly Recommended 《Bran-New Hardcover + Harvard Business Review Press + Powerful Framework That Demystifies and Simplifies Strategy》A.G.Lafley & Roger Martin - PLAYING TO WIN : How Strategy Really Works
This Wall Street Journal and Washington Post bestseller in Harvard press hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM156.09 (Hardcover). Now here Only at RM33. WINNER of Thinkers50 Best Book Award 2012 and 2013.” This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well? Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he’ll use to restore P&G to its former dominance—READ THIS BOOK! Playing to Win, a noted Wall Street Journal and Washington Post bestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win. ☞ Are you just playingor playing to win? Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their futuresomething that doesn’t happen in most companies. Now two of today’s best-known business thinkers get to the heart of strategyexplaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success where to play and how to win. The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: ● What is our winning aspiration? ● Where will we play? ● How will we win? ● What capabilities must we have in place to win? ● What management systems are required to support our choices? The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approachand then making the right choices to support itmakes the difference between just playing the game and actually winning. If you want have a good conversation with business executives --- whether you are a salesman, consultant, mid level manager or even an individual contributor --- you need business acumen otherwise you will quickly lose credibility with them. The antidote to losing your credibility with C-level types is to read "Playing To Win" by A. G. Lafley and Roger Martin. The business executives expect you to understand them in the way they think and approach their business, which means you have to know and talk strategy with them. As business executives they know that in order to win, a company needs to develop a solid strategy, execute flawlessly and deliver excellent customer experience. If they do this well, their companies will thrive and, if not, they will quickly become irrelevant. This book will help you understand how to have a productive conversations with business executives because you will know how important strategy is to them in gaining competitive advantage. The book dissects it from the very top, which is that strategy is all about winning and then goes deeper on why, what and how of a strategy which will not only give you gravitas when you talk to business executives but also learn how to apply it to your unique situation. Again, the main idea of this book is that you are in business for one thing: "You play to win the game." The authors define a business strategy simply as a set of choices a company makes to win. The book is based mainly on what the authors learned at Proctor & Gamble when A;G. Lafley was the CEO. Working with the leading business and management thought leaders, a strategy consisted of coordinating and integrating the following five choices: ➽ What is a company's winning aspiration? ➽ Where should the company play? ➽ How should the company play to win? ➽ What are company's core capabilities? ➽ What are company's management systems that has to be leveraged? The authors explain on how these choices were used with various examples, including Olay, innovation in outsourcing, integration of Gillette and others and various techniques used to reach a strategic decision. This is not a book you read, but study before, during and after so you get the most out of it and start creating your own playbook on strategy that is applicable to your specific situation. It is highly recommended since it is a distillation of years of research, experience, collaboration and results where the authors clearly take you inside the corporate "war room" where they consider various options before making a decision and then walk the readers through the results of the strategic decision. About the Author A.G. Lafley has been named the new Chief Executive Officer, President, and Chairman of Procter & Gamble, where he previously served as CEO from 2000-2009. Under Lafley’s leadership, P&G’s sales doubled, its profits quadrupled, its market value increased by more than $100 billion, and its portfolio of billion-dollar brandslike Tide, Pampers, Olay, and Gillettegrew from 10 to 24 as a result of his focus on winning strategic choices, consumer-driven innovation, and reliable, sustainable growth. Roger Martin is Dean of the University of Toronto’s Rotman School of Management and an adviser to CEOs on strategy, design, innovation, and integrative thinking. In 2011, Roger was named by Thinkers50 as the sixth top management thinker in the world. This is his eighth book; he also contributes regularly to Harvard Business Review, the Financial Times, and the Washington Post, among others. He holds an MBA from Harvard Business School and an AB in economics from Harvard College.
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