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It’s Not How Good You Are, It’s How Good You Want To Be.

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1 month ago by owl22

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RM30

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2 Likes

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FOR WHO: For creative talents who working in advertising and creative industry. FOR WHEN: Good read for Saturday and short vacation. Nice paper, good typography, interesting graphic and mind-blown stories. WHY THIS BOOK: The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. GOAL: Refresh your way of thinking, look into the problem from different perspectives and solve it differently. Unstuck yourself. **1 of my favourite books, currently 50% below market price.

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